Big, small,
we do it all.

Background: Bloomreach, a leader in AI for e-commerce, had defined a new vision for the company but needed help activating it to gain traction in a new market and grow sales.
Approach: Positioning platforms for the company’s two main products and their partner audience. Subsequently, we helped craft the overall theme, panel discussions, and CEO keynote for the 2024 Bloomreach Edge Summit.
Shift enabled: Gained market share in the US, leveraged product strategy and brand promise to establish a new positioning: “Limitless”. “Limitless” also became the basis of a major advertising campaign.

Background: The Show’s new owners wanted to transition the business to a fashion-insider brand to a broader audience.
Results: Positioning followed by messaging and brand activation.
Shift enabled: Our timely and authentic positioning, “The Future of Fashion is Vintage,” became their new tagline and basis of all operations. They implemented our work within weeks of their fall show, immediately increasing dealer and shopper satisfaction.

Background: Latitude was offering life-changing treatment but needed a brand to formalize its service and build on its first-mover advantage.
Approach: Brand strategy, brand voice, creative direction, naming, brand guidelines, brand narrative, and fundraising deck.
Shift enabled: Transitioned brand from a small project to a full-fledged healthcare provider. Set the organization up for growth and expansion.

Background: An AI-powered clinical decision-making tool, Saiva struggled to tell its story to audiences with varied—and even conflicting—incentives.
Approach: Brand positioning and messaging; brand narrative; website audit
Shift Enabled: Through deep-dive interviews and market research, we developed a core positioning that kept the patient in focus while speaking to the needs of all key audiences. The leadership team aligned on the new positioning and began to roll it out right immediately.

Background: Sequoia launched an initiative to build individual partners’ profiles and more systematically communicate each person’s theories and best advice.
Approach: Keynote presentations for Tim Lee, Omar Hamoui, and Doug Leone. Transformed the “Templeton Compression” into the Sales-Ready Product curriculum and workshop for Jim Goetz and Aaref Hilaly.
Shift enabled: Packaged partners’ learnings and anecdotes into formal collateral, one of which continues to be used many years later.

Created a language, case studies (Palo Alto Networks, Nimble Storage, SkyHigh Networks, Clari), and curriculum to help Sales and Product work together to build products that consider sales strategy from day one. Designed and executed a half-day workshop for portfolio companies: Building a Sales Ready Product
More here: https://www.inkling.com/sequoia/
Testimonial:
“Appreciate all your expertise, energy and patience.”
—Jim Goetz, Partner

Background: Continuum embedded the most complicated rocket science into a SaaS product and was ready to share it with the world.
Approach: Brand strategy, brand voice, key messaging.
Shift enabled: Claimed a positioning—”Making Space for Everyone”—and created a brand that combined brilliance and inclusivity. Streamlined all content creation and fundraising efforts.
Testimonial: Sara's work is exceptional, with disciplined processes, high energy, and an engaging demeanor that motivated our team to work hard with her in the company's branding and messaging.
—Marc Fagan, CEO

Background: Breakline was expanding quickly but the team struggled to communicate their value in a succinct and compelling way.
Approach: Brand platform and messaging.
Shift enabled: Helped the company move from founder-led sales and marketing to clear and compelling brand messages that the whole company could leverage.
Testimonial:
”We’d grown as an organization but neglected our brand. Sara developed a one-pager for us that was clear, concise, and uniquely ours. We started using it right away. Working with Sara was a pleasure: she’s brilliant, creative, and committed to our success.”
—Bethany Coates, CEO

Background: Galvanize, a leader in engineering bootcamps, had refined their core offerings and was ready for a brand refresh that reflected their future strategy. They also needed solve a vexing challenge—how to incorporate Hack Reactor, a well known brand with strong market resonance, into their portfolio of offering
Approach: Brand positioning, brand architecture, brand voice, messaging.
Shift Enabled: With a combination of in-depth research and stakeholder workshops, we aligned the team around a brand positioning for Galvanize that reflects its ambition, as well as a brand hierarchy that clarifies the relationship with Hack Reactor while retaining its value. We partnered with the creative team at Noise 13 to deliver a visual identity for the family of brands, connecting them through logo and color and a flexible system for growth
Testimonial: “You gave us an enriched understanding of our brand and pushed our limits.”
- VP Marketing, Galvanize
Agency Partner: Noise 13

Background: As Western Digital transformed its business, the company realized it needed a completely different breed of talent. What complicated their work was that they competed with other firms that could offer richer salary and benefits.
Approach: Talent brand, manifesto, website copy.
Shift enabled: The company continues to use the talent branding we developed in 2018. It’s still reflected in their Careers page hero message.

Background: Adventr is a drag-and-drop interactive content builder that's ushering in a new era of experiences. Born from a community of creatives, they are about democratizing and pushing the boundaries of interactive, immersive content. Our challenge was to develop positioning and messaging that would articulate this sense of rebellious freedom while grounding the brand in what they deliver today.
Results: Brand positioning and core messaging.
Shift enabled: The positioning work led to a bold brand identity and has helped accelerate Adventr’s growth. The brand work is featured in the book “Designing Brand Identity” and identity is a Graphis award winner.
Agency Partner: Noise 13

Background: This edge computing company, which houses its data centers at existing power plants, has so many benefits (environmental, community, equity) it struggled to tell a clear story to their audiences, which range from telecoms to power plant operators to Alaskan tribes. We helped them define and articulate the most powerful parts of their offerings.
Approach: Brand positioning, messaging, and investor deck for public launch.
Shift enabled: The leadership team saw immediate results with new partnerships, funding sources, and expansion.
Agency Partner: Noise 13

Background: After successfully running a winery, tasting room, and wine club for many years, Clif saw a food subscription box as a way to capture a new demographic. It was a chance to extend the brand in a positive way.
Approach: Brand positioning and messaging for new business line
Shift Enabled: Clif immediately adopted the positioning strategy and implemented the messaging for its inaugural launch of their Mangia! subscription food box.
Agency Partner: Noise 13